Strategic Management

Strategy Analysis Lab

Run real business cases with your class. Teams sort the facts, analyse the environment and the firm, and build a recommendation together — live.

Instructors

  1. Create an instructor account and sign in.
  2. Create a class with Teams A–H and four-digit team PINs.
  3. Copy each team's PIN from Class Management and share it privately.
  4. Build a reusable case, assign it to a class, then activate it.
Instructor sign in

Student teams

  1. Get the class code and your team's four-digit PIN from your instructor.
  2. Enter the class code, select Team A–H, and enter your four-digit PIN.
  3. Everyone on the team sees the same work, saved automatically.
  4. Submit your strategic recommendations when ready.
Team sign in

Team PINs are private shared credentials for classroom use, not personal accounts — share only with your teammates and avoid entering sensitive personal data.